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Industry Insights
By:
KathyS 
On: 12/18/2008 2:45 PM
Each industry, whether it's government, corporate, or media, has a different approach to social media and connecting with their target audience online. Listen to what some industry experts are saying are the key strategies and what you need to be focusing on to attain real results.
CRM Goes Social
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CRM is going social. What we're learning is that we need to leverage the Internet - search engines, blogs, social media - to reach customers more effectively. The focus is undoubtedly on people and not technology. Internationally renowned expert on CRM and best-selling author of "CRM at the Speed of Light," Paul Greenberg, shares his insights on engaging a "social" customer.
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