Scroll down for the 3 FREE resources.
As a consumer goods (CPG) marketer, what challenges do you face on a daily basis? According to recent studies, these top the list as the five main challenges:
1. Speeding innovation for new products
2. Connecting prospects to who they trust the most – their peers
3. Declining brand loyalty, shifting consumer behavior
4. Stretching marketing dollars while reducing costs
5. Building a qualified sales pipeline
I think we’d all agree that technology has radically transformed the practice of marketing and continues to transform the way customers interact with your business. IMO, if you want to stay relevant in today’s digitally-connected world, winning companies have to engage the power of social media and meet consumers where they are—online.
Consumer Goods Technology recently reported that the CPG industry dedicates 35 percent of IT budgets to new projects such as digital marketing and enterprise social media. Innovative CPG brands already taking the social media plunge have realized the following benefits:
- ROI within 3 months
- 50% increase in online community member spend
- Improved top-line growth while holding margins
- Increased brand loyalty, customer evangelists
Not bad, eh?
At Neighborhood America, we understand that winning over consumers has been a constant battle. Despite an ever-growing increase in digital marketing efforts, the fight for consumer share of mind, brand loyalty, and product sales is getting tougher and tougher.
But (as we’ve done for our blue-chip list of customers over the last 10 years), we can help you connect with consumers and realize tangible business value . . . without the headache of investing in costly, on premise hardware that drains your IT resources. That’s because our innovation exists in the cloud, aka SaaS, aka software-as-a-service. Secure, scalable, brand agnostic, and tied up in a nice cloud computing bow. :) But I digress.
Here are three resources we’re offering to CPG firms at no cost:
Just in case you need more convincing that we’re experts in our field, here are some additional tidbits:
- Gartner, Inc. listed us in its 2009 Magic Quadrant.
- As a company, we’ve identified an average of $10,000 per employee in cost savings and potential revenue due to our own use of social media.
And we can help you realize a tangible ROI as well by using social media innovation to reach empowered shoppers. Contact us today to get started.
