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Will Work For Fun...

By: shelliwright OffLine

On: 7/8/2008 5:35 PM

Posted To: The Circuit

And now a word from those “creative” people, who put up quirky pictures and jokes around their cubicles.

Creative Services can’t complain. We’re lucky that we get to write and design for clients everyday – something we love. But secretly all creatives want a chance to be purely, um… creative. You know that fluffy stuff you submit to award festivals.

So when IMG gave us carte blanche to create an ad campaign to promote their new user site, we were all a tingle.

In a traditional agency, two creative teams (an art director & copy writer) would come up with a handful of concepts and the Creative Director awards the job to the team with the best concept.

IMG Tennis Ad

In our case, we asked three of our designers (Josue, Dave & Lauren) to come up with their own unique ideas.

The entire department pitched in and in true agency fashion, we spent after hours cutting, mounting, laying out and getting a little high on spray glue in the hallway.

And the results (17 of them!) were so impressive the client couldn’t choose one. So we selected four that had a similar tone and then re-styled them to complement each other.

What we ended up with was a series of 4 ads that I would be proud to show off to any traditional agency. In addition to the 'Showing Off is Encouraged' ad above, we invite you to browse the portfolio links below:

For those of us who eat sleep and breathe tennis...

Take your game to the net...

Even when you're done playing, you can still PLAY...

We executed a campaign of flyers, web ads, print ads, email blasts and a life size banner on property. It may have been productive and all that, but really… we just had a ball.

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Pay Per Match - Will Work For Fun...

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Will Work For Fun...

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Most Viewed

INgage Networks’ Social Media Day GIVEAWAY!

Health 2.0 + Social Media = A Winning Prescription

Social Network Platform: SaaS or On-Premise?

Network Competency-Integrated Framework for Gov2.0

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Pay Per Match - Will Work For Fun...

Please Login to share Will Work For Fun...

Comments:

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Will Work For Fun...