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CourtneyWileyTaylor's Blog

By:
CourtneyWileyTaylor
On:
8/2/2010 2:25 PM
Thanks to John F. Moore (@johnfmoore), INgage Networks has just been added to one of the most popular online libraries housing Gov 2.0 and Enterprise 2.0 case studies. Everything from business to US government agencies, higher education, Canadian government, and other "great work from around the Web" can be found at John Moore's blog, "Random Thoughts of a Boston-based CTO."
To give you a little background on John, he is a "prolific blogger and frequent speaker on government 2.0 and social...
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By:
CourtneyWileyTaylor
On:
7/30/2010 9:24 PM
Congratulations to Ms. Stephanie Pera, our Senior Manager of Customer Service, on her 10th anniversary with INgage!
We are grateful to Stephanie for her dedicated service through the last decade. Her contributions have run the gamut from Project Manager and Business Analyst to now leading our Customer Service team (and probably a little bit of everything in between!). Her peers and customers benefit from Stephanie's extensive knowledge base. Thank you, Stephanie!...
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By:
CourtneyWileyTaylor
On:
7/21/2010 4:38 PM
You may recall earlier this year when we announced our partnership with Michigan State University and the state of Michigan: http://www.ingagenetworks.com/michigan. It is a statewide initiative that began as a collaboration project among MSU, the University Research Corridor, and the State of Michigan.
Four months later, things are going very well, with several noted accomplishments to date:
1. AdvanceMichigan decreases outreach cost, crowdsources 1000...
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By:
CourtneyWileyTaylor
On:
6/30/2010 11:03 AM
In celebration of Social Media Day, the team at INgage Networks would like to give away a book that could help take your business to the next level. The contest starts today and will run until July 15. Keep reading for details . . .
The Prize
As businesses—large and small—begin to emerge from the economic recession and hit the reset button, now’s the time to take “the mirror test.” To help you fine tune your organizational leadership...
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By:
CourtneyWileyTaylor
On:
6/17/2010 12:36 PM
Our newest political campaigning product just launched, and all the Gov 2.0 world is a buzz. :)
ELAvate Campaign is a complete social CRM solution tool that includes the following:
- Crowdsourcing, idea discovery software that pulls data from your staff, constituents and citizens
- MOVO, our own mobile marketing application
- Microsoft Dynamics CRM Online
- OPTIONAL ADD-ON: Community, social networking software that allows you to continue the connection and engagement once you're in...
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By:
CourtneyWileyTaylor
On:
6/17/2010 11:42 AM
Have you heard? Our team at INgage Networks has just been honored as a finalist for Red Herring's North America 100 award, listing the year's most promising private technology ventures from the region. Congrats, team!
In order to become a finalist, you're judged on financial performance, tech innovation, strategy execution, management quality, and integration into your industry. Alex Vieux, publisher and CEO of Red Herring, had this to say: "...There were many great companies producing...
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By:
CourtneyWileyTaylor
On:
6/2/2010 3:12 PM
Managing the lifecycle of CPG products doesn't have to be so complex.
New from the GMA Information Systems Committee is a white paper of sorts that provides tips for developing a solid PLM plan.
Tip #1: Apply market and shopper insights in all stages of the product lifecycle in order to reap the benefit of differentiated, core PLM capabilities.
Tip #2: Go outside the four walls of the organization to generate ideas
Tip #3: Collaborate and be more proactive
Titled, "CPG...
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By:
CourtneyWileyTaylor
On:
5/25/2010 9:12 AM
When you look at your prospect database today, what do you see? If you're like most organizations, you probably have first and last names, email addresses, company/org name, title, and phone numbers.
But imagine 3-5 years from now. With the advent of social media and more and more consumers connecting with brands online, that database will quickly turn into a list of fans and followers.
Andrew Wetzler, writer for The Miami Herald, makes a good point when he...
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By:
CourtneyWileyTaylor
On:
5/6/2010 5:27 PM
First off, if you are reading this post, I DO NOT think you're a dummy. I just wanted to grab your attention. Hopefully it worked. :D
While searching online, I came across a blog that offered a general overview of various social media sites, and I thought it was pretty good."The 10 Websites To Get Your Articles Discovered!" defines tools like Twitter, Reddit, Digg, and others and also highlights how the application works.
EX: Reddit is a site that allows people to discover...
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By:
CourtneyWileyTaylor
On:
4/29/2010 5:32 PM
As a 10-year-old enterprise social media software company, we see this business challenge time and time again: inconsistent social strategy leads to inefficient organizations. So when I read a recent article on a leading brand--"Newell Rubbermaid Undergoes Online Overhaul"--I knew this would be another lesson well learned for a consumer goods giant.
For 8 brands under its umbrella, Newell Rubbermaid maintained separate Web sites and utilized a combination of commercial and open...
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