Blogs

Use Analytics to Increase Social Media Mkt-ing ROI

By: AlliG2010 OffLine

On: 9/1/2010 2:45 PM

Generally accepted these days is the fact that incorporating social media into your business practice is a necessity. Today, many companies are starting to realize that using an analytics system along with their social media strategy is absolutely critical. Imagine launching a promotion at your local video store. Let’s pretend people still go to Blockbuster on Friday nights as opposed to ordering movies on Blockbuster.com and even better, let’s imagine Blockbuster... Read More

Tags: analytics, data warehouse, elavate analytics, enterprise, enterprise 20, ingage networks, social crm, social media

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Digg and Reddit’s Excellent Adventure

By: davehiggins OffLine

On: 8/31/2010 9:59 AM

Popular social networking sites Digg and Reddit had some interesting things happen to them over the last few days. And if nothing else, their experiences clearly illustrate that social networks are inherently unpredictable. Let’s begin with Reddit. Reddit was approached by supporters of California’s Prop 19 (a November 2010 ballot proposition to legalize marijuana in the state) to run ads supporting the proposition. Reddit’s parent... Read More

Tags: ad revenue, cheezburger, conde nast, digg, prop 19, reddit, user interface

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Connect with Constituents Using a Mobile Solution

By: AlliG2010 OffLine

On: 8/30/2010 2:53 PM

I wrote a blog post recently (http://community.ingagenetworks.com/blogs/blogpost/535cb68b-9e45-469a-8dc2-654f2cc45780) on how social media and having an online community presence can critically impact a political campaign. I’d like to dig a little deeper and discuss how implementing a mobile campaign can even further impact campaigning. First, let’s consider how quickly things happen during a political run for office. Recently, I worked on a local... Read More

Tags: campaign, elavate campaign, elavate movo, gov 20, ingage networks, mobile alerts, movo, political campaign software, social crm, social media

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Fish, Phones and Crowdsourcing

By: davehiggins OffLine

On: 8/26/2010 10:36 AM

I began my career many years ago developing and teaching software system development methods. One of the principles my colleagues and I stressed is still valid today in the context of social networking but often ignored: data is only as good as it’s most frequent usage. Why does frequency of use effect data quality? Data that is frequently used is apt to be good data, since people are looking at it regularly and using it for some meaningful real-world... Read More

Tags: crowdsourcing, data quality, social networking, ugc, user generated content

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Social Media: Holding Target's feet to the fire.

Social Media: Holding Targets feet to the fire.

By: memery OffLine

On: 8/25/2010 11:37 AM

Earlier this year, the Supreme Court lifted the cap on corporate political spending in Citizens United v. Federal Election Commission, equating corporations with citizens and money with speech. The decision is similar, in both tone and controversy, to the court's 2005 decision to massively expand the scope of eminent domain in Kelo v. City of New London, and has renewed fears of a new era in political pandering and stoked cynicism about the further intertwining of corporate interests and ... Read More

Tags: campaign financing, corporate spending, political transparency, target

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Next Generation Reading

By: memery OffLine

On: 8/23/2010 11:49 AM

I am late to the e-book phenomenon. Not in the sense that I didn't see it coming, after all, if you're paying even a marginal amount of attention you can't avoid reading about doom in the newspaper industry, the nearly universal [marvelous!] acceptance that big trees are precious, and article after article about Kindles and iPads and eReaders. Paper-based publishing is on life support. As it is, much of the reason it isn't yet dead and buried is due to nostalgia and fear, two emotions I think... Read More

Tags: ebook, ipad, kindle

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BUT WHY? Social Strategy Questions You Need to Ask

By: pbrannigan OffLine

On: 8/20/2010 9:34 AM

If you have children or have had the luxury of spending quality time with a three year old, you probably have encountered the “Why Stage”. Every statement, question, and sentence, regardless of how silly, is answered by a sweet young voice asking, “WHY!??!??” Enterprises need to harness “their inner child voices” while developing their social strategy. The first rule and milestone to agree upon is the “WHY”. This is your primary goal for... Read More

Tags: corporation, enterprise, loyalty, retention, social strategy, success, why

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Political Campaign + Social Media = Success

By: AlliG2010 OffLine

On: 8/20/2010 9:19 AM

Gov 2.0 is a phrase that has been tossed around a lot in recent years. Most notably, the term began to gain traction after President Barack Obama’s win in 2008--of which many credit his social media strategy as being a large part of his campaign success. Since then, both candidates for political offices and politicians currently holding offices have jumped headfirst into their use of the Internet-- developing websites, Facebook pages, Twitter accounts, and some even using mobile... Read More

Tags: campaign, elavate campaign, facebook, gov 20, ingage networks, political campaign software, president obama, social crm, social media, twitter

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Life Events and Social Networking

By: davehiggins OffLine

On: 8/18/2010 11:55 AM

Google’s CEO Eric Schmidt has some interesting ideas on privacy and social networking. Noting that people (especially young people) have a habit of posting private or potentially embarrassing information on public social networking sites, he predicted that “coming of age” in the future might have to include the creation of a new online persona to distance oneself from youthful online indiscretions. If that’s true, I wonder why would we limit... Read More

Tags: persona, privacy, social networking

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Social Media Policy - Sink or Swim?

By: LoriBurke OffLine

On: 8/18/2010 9:52 AM

I have been contacted recently by a number of my human resource colleagues asking if I could share with them a written policy that provides guidelines for employees’ use social media use in the workplace. I am always amenable to sharing and have to disclose that since my company, INgage Networks is a social media based organization; we actually encourage the use of social media during working hours. Granted, we aim to be cautious about the extent and purpose of the use, but we... Read More

Tags: employees, policies, rules of engagement, social media, social networking, social networks

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Popular Tags

Blogs

Use Analytics to Increase Social Media Mkt-ing ROI

Digg and Reddit’s Excellent Adventure

Connect with Constituents Using a Mobile Solution

Fish, Phones and Crowdsourcing

Social Media: Holding Target's feet to the fire.

Next Generation Reading

BUT WHY? Social Strategy Questions You Need to Ask

Political Campaign + Social Media = Success

Life Events and Social Networking

Social Media Policy - Sink or Swim?